Archive for the ‘Marketing’ Category

Getting the Most From your Marketing Materials Department of Labor

Before you have printed 50,000 brochures and all your company vehicles wrapped in vinyl Rush, you have to take one minutes time to ensure that your marketing materials will provide the desired results. While achieving maximum results is probably something that you will not be able to do without the assistance of an experienced marketing professional, there are some things you do to improve your own results.

Let your marketing materials professionally designed. Even if you and your family and friends can download the new brochure that you love developed in Microsoft Word, chances are that there are not to be as effective as a brochure from a professional graphic designer. As a result your return on investment will be lower.

Have you produced your printed marketing materials in color. Full color printing has been shown to significantly increase response rates compared to any other combination of colors and can be surprisingly affordable for even the smallest companies. Another advantage is that it makes your business appear larger and more established, while improving your credibility.

Add a call to action in all your marketing materials. The beautifully designed booklet provides bad results if it does not say clearly, your views have to do it. You want them to call you? To visit your site? To send something? Tell them exactly what you want when you want it and your results will improve dramatically.

Add your URL on all your marketing materials. From your business cards to uncover your vehicles and everything in between, your URL must be easily accessible to open a further opportunity for your business to your prospects and customers.

Make sure that the image of your company stand out from your competitors. No matter how much your biggest competitor is the color scheme or style of advertising copy love, it do not work for you. Small businesses often try other businesses with the mindset of “if it works for it to work for me,” which is not true, and to emulate your company harm in the long term.

919 Marketing Accepting Applications for Summer Internships

Holly Springs, NC – 10 März 2008-919 Marketing, a leading Triangle-based marketing and PR company is currently looking for dynamic, motivated and tenacious college students for its summer internship program, from May to August 2008. The deadline for application submissions is Friday, March 21, 2008. Preference is given to students in their junior and senior years of college who can work at least 15 hours per week are given.

“919 are my first meaningful PR experience, helped me to strengthen my portfolio, and as a result, opened doors of opportunity that do not come, may otherwise have,” said Ashley Simmons a UNC student, recently with the agency interned.

Interns learn first-hand the day to day operation of one of the Triangle’s top ten public relations firms and learn directly from experts the ins and outs of public relations and marketing.

919 offers opportunities both for students and recent graduates from their program. Needs or current enrollment in a BA from an accredited four-year college or university, a comprehensive GPA of at least third 0 and strong written and oral communication skills. Majors in communications, public relations, journalism, business and marketing are preferred, but not required. 919 will work with universities to give interns academic credit for their work, if applicable. Intern positions are unpaid.

Because 919 is working very closely with its interns to enable them the best of their experience, many of the former interns are now 919 employees.

To apply for the summer program, e-mail your resume and cover letter to hr @ 919marketing com on or before 21 March 2008.

For more information on 919 Marketing, visit www. 919marketing. com.

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919 Marketing is a nationally recognized marketing consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and profitable growth. Headquartered outside of North Carolina Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman.

to develop 919 company with an unconventional an uncanny ability to attract marketing strategies for a roster of companies, including Biosignia, Cornerstone Biopharma, Jersey Mike’s, Kerr Drug, The Rosetta Stone, Social Technologies and Unilever Brands.

919 Marketing provides strategic planning, public relations, interactive marketing and creative development services – each using proven processes that have refined and validated over hundreds of client engagements.